walicki blog


Print or Die
May 4, 2009, 4:25 pm
Filed under: Business | Tags: , , , , , , , , , , , ,

The newspaper industry in America will die because its owners/managers/publishers suffer from fear and attachment.

These ‘used-to-be-great’ magnates of our newspapers are clutching and clinging so tightly to their precious print advertising dollars that they will lose out on anything else that may potentially save them.

The major problem that these hard-heads don’t comprehend is that advertising is no longer about money. Now, it’s all about popularity; it drives the web pages.

The name of the game now is not to save your print-ad dollars .. you won’t be able to .. PAPER and INK are too precious commodities now.

If the newspapers’ #1 goal is to only sell more paper product.. they will never understand why people don’t find them popular anymore.

I wish them luck .. but they are already leveraging jobs to save the big money power positions at the top .. still on the road to an early death.

This was a response to a BBC article:
http://news.bbc.co.uk/2/hi/business/8032183.stm

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